区块链+:智能社会进阶与场景应用

作者:申丹

出版:清华大学出版社

年代:2019 更多图书信息

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继大数据、工业4.0之后,区块链作为一种新的时代趋势出现了。区块链这一热点与大数据、工业4.0、物联网等呈现相融相生的局面。不过,由于区块链目前还处于概念性阶段,应用层面比较少。因此这一热点能够像工业4.0一样,可能会持续5~10年。
本书逻辑层次清晰,案例新颖。为了让读者更好地看到“区块链+”的实际应用,本书讲述了区块链+金融、区块链+征信、区块链+保险、区块链+能源、区块链+医疗、区块链+版权、区块链+物联网、区块链+农业、区块链+公益、区块链+社交等方面的内容,全方位讲述了区块链在各个领域中的应用,同时还对区块链未来的发展趋势做了分析和预测。
本书内容通俗易懂,涉及面广泛,适合金融领域相关工作人员、数字货币相关工作人员、区块链研究者和开发者、各领域企业领导高管以及对区块链感兴趣的其他人群阅读。

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目录

第1 章 区块链技术的原理与特征 ·······························1
1.1 从数据和效果两个维度来看区块链技术原理 ················2
1.1.1 数据:区块链是一种分布式数据库 ·································· 3
1.1.2 效果:记录时间先后的、不可篡改的、可信任的数据库 ···· 4
1.1.3 拜占庭将军问题 ································································ 7
1.2 区块链特征 ····································································9
1.2.1 去中心化 ········································································· 10
1.2.2 公开透明 ········································································· 12
1.2.3 智能合约 ········································································· 13
1.3 变革领域 ······································································ 16
1.3.1 缺乏信任的领域 ······························································ 16
1.3.2 缺乏效率的领域 ······························································ 18
第2 章 区块链+ 金融:改造万亿金融业市场 ······· 21
2.1 区块链与银行结算 ······················································· 22
2.1.1 基于Token 的身份验证 ··················································· 23
2.1.2 区块链与银行业务清算结算 ··········································· 24
2.1.3 区块链与贸易融资 ·························································· 26
2.1.4 区块链与商业贷款 ·························································· 28
2.1.5 区块链在商业银行中的应用 ··········································· 30
2.2 区块链+数字货币 ······················································· 32
2.2.1 比特币的兴起及众多虚拟货币类型 ································ 32
2.2.2 ICO 的潜藏风险 ······························································ 35
2.2.3 阻碍数字货币成为主流的四大障碍 ································ 37
2.3 区块链+ 供应链金融 ··················································· 39
2.3.1 什么是供应链金融 ·························································· 39
2.3.2 流行的ABS 融资模式 ····················································· 42
2.3.3 区块链与钻石行业供应链金融 ········································ 43
2.3.4 腾讯联合华夏银行推出“星贝云链” ···························· 46
第3 章 区块链+ 征信:重构现有征信模式 ············ 49
3.1 区块链为征信体系引入新模式 ····································· 50
3.1.1 传统征信模式的5 个打分维度 ········································ 51
3.1.2 融合多维度的区块链币权值模型 ···································· 52
3.2 区块链架构下的征信机制优势 ····································· 55
3.2.1 多维精准数据打破信息孤岛 ··········································· 55
3.2.2 节点信任机制 ·································································· 56
3.2.3 征信信息无法被泄露 ······················································· 58
3.2.4 降低征信成本 ·································································· 60
3.3 两种主流区块链征信解决方案 ····································· 62
3.3.1 各机构信息共享下的区块链征信方案 ···························· 62
3.3.2 非共享数据下的数据模拟信用 ········································ 64
第4 章 区块链+ 保险:构建互助保障社区 ············ 67
4.1 区块链保险解决了什么问题 ········································ 68
4.1.1 保险业的3 大顽疾 ·························································· 69
4.1.2 区块链与保险业务嵌合分析 ··········································· 71
4.2 区块链为保险业带来的4 大改变 ································· 72
4.2.1 保证投保方数据的可得性、连续性 ································ 73
4.2.2 共享账本提升财产险与意外险履行效率 ························· 74
4.2.3 加密医疗记录保障健康险运营 ········································ 76
4.2.4 智能合约降低保险欺诈并提高再保险率 ························· 78
4.3 区块链应用于保险业的前景与挑战 ····························· 80
4.3.1 由制度监管转变为技术监管 ··········································· 80
4.3.2 区块链自身不稳定性带来的风险 ···································· 82
第5 章 区块链+ 能源:能源互联网共享互通 ······· 85
5.1 分布式能源配售系统 ··················································· 86
5.1.1 为能源生产者和能源消费者之间的交易提供激励 ·········· 87
5.1.2 提升可再生能源的供需匹配效率 ···································· 89
5.1.3 优化能源批发交易的结算 ··············································· 90
5.2 区块链能源应用多样性 ················································ 92
5.2.1 基于微电网的分布式能源,进行区块链售电 ················· 93
5.2.2 电动汽车充电系统,助力电子出行 ································ 96
5.2.3 乌克兰利用区块链,变革土地租赁市场 ······················· 100
第6 章 区块链+ 医疗:为患者打造完整的治疗
体系 ································································· 103
6.1 让数据管理更安全 ····················································· 104
6.1.1 利用DNA 钱包,存储基因和识别医疗数据················· 105
6.1.2 使用电子病历,医疗数据由患者控制 ·························· 108
6.2 老龄化社会,提升医疗效率 ······································ 111
6.2.1 助力药品防伪追溯,确保药品的真实性 ························112
6.2.2 移动支付:给予患者更多的支付选择 ···························116
第7 章 区块链+ 版权:作者权益保护不再难 ····· 121
7.1 版权领域三大问题 ····················································· 122
7.1.1 保护困难 ······································································· 123
7.1.2 维权困难 ······································································· 125
7.1.3 举证困难 ······································································· 127
7.2 区块链解决方案 ························································· 129
7.2.1 通过时间戳记录保护 ····················································· 129
7.2.2 对版权内容、版权作者信息进行加密 ·························· 131
7.2.3 同步传送数据,直接调取与鉴定 ·································· 133
第8 章 区块链+ 物联网:让O2O 完全融合 ······ 137
8.1 物联网领域现状 ························································· 138
8.1.1 在架构方面:中心化服务成本 ······································ 139
8.1.2 个人隐私:中心化的管理架构无法自证清白 ··············· 141
8.1.3 通信兼容:全球物联网平台缺少统一的语言 ··············· 143
8.2 物联网龙头纷纷开始布局区块链 ······························· 144
8.2.1 IBM 布局区块链 ··························································· 144
8.2.2 Tilepay 物付宝解决了机器到机器的支付 ····················· 148
8.2.3 阿里巴巴联合众多企业,打通物联网的边界 ··············· 151
第9 章 区块链+ 农业:从实时监控到流程追踪··· 155
9.1 因信任问题导致双方痛点 ·········································· 156
9.1.1 种植方:有产品无市场 ················································· 157
9.1.2 购买方:买不到安全产品 ············································· 159
9.2 数据跟踪,食品更安全 ·············································· 164
9.2.1 SkuChain:供应链分布式账本跟踪产品 ······················· 164
9.2.2 农民增收有方法,自己掌控价格 ·································· 167
9.2.3 实时监测食品供应链,预防食源性疾病 ······················· 170
第10章 区块链+ 公益:每一份爱心都是信任
的托付 ························································ 175
10.1 公益去中心化:让捐赠人与受捐方直接沟通 ·········· 176
10.1.1 善款筹集更加透明 ···················································· 177
10.1.2 捐赠可定向 ······························································· 179
10.2 公益慈善,企业在行动 ············································ 182
10.2.1 工商银行通过区块链进行精准扶贫 ·························· 183
10.2.2 支付宝爱心捐赠平台上的“邮戳” ·························· 185
10.2.3 IBM 在区块链中引入公益属性,提升社会福祉 ······· 189
第11章 区块链+ 社交:让隐私安全性再提升 ··· 191
11.1 区块链分布式技术构建平台 ···································· 192
11.1.1 用户交互由去中心化的社交网络实现 ······················ 193
11.1.2 构建点对点网络,不让第三方参与 ·························· 195
11.1.3 无法记录、存储任何个人信息 ·································· 198
11.2 用户免打扰机制 ······················································· 202
11.2.1 不向用户推送精准广告 ············································· 202
11.2.2 用户创作内容,平台分发内容 ·································· 205
参考文献 ·········································································· 209
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作者:申丹
出版:清华大学出版社

ISBN:9787302518501

出版日期:2019-04-01

清华大学出版社

清华大学出版社

清华大学出版社成立于1980年6月,是由教育部主管、清华大学主办的综合出版单位。植根于“清华”这座久负盛名的高等学府,秉承清华人“自强不息,厚德载物”的人文精神,清华大学出版社在短短二十多年的时间里,迅速成长起来。作为来自一流大学的出版单位,清华大学出版社始终坚持弘扬科技文化产业、服务科教兴国战略的出版方向,把出版高等学校教学用书和科技图书作为主要任务,并为促进学术交流、繁荣出版事业设立了多项出版基金,逐渐形成了以出版高水平的教材和学术专著为主的鲜明特色,在教育出版领域树立了强势品牌。目前,清华版教材已在全国一百多所院校得到广泛使用。高品质、多层次的计算机图书是清华大学出版社的一大品牌支柱。20世纪80年代末,在席卷全球的信息化浪潮中,清华大学出版社快速切入计算机图书市场,逐渐成为并一直保持这一市场的领先地位,为发展中国计算机教育做出了巨大贡献。

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